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Right-leaning podcasters and influencers were instrumental in swinging the election for the president Donald Trumpaccording to a new report.
“Over the past two years, a collection of massively popular podcasters and streamers have cemented themselves as the new main source of information for millions of young people, and according to a new Bloomberg analysis, they’ve used their makeup to rally these voters in support of Trump and the political right.” Bloomberg wrote In the article from Wednesday.
The podcasters and influencers analyzed by Bloomberg were male and boasted large, mostly male audiences. The nine podium finishers and group of influencers were Adin Ross, Andrew Schulz, The Nelk Boys, Logan Paul, Joe Rogan, Lex Friedman, Patrick Bet-David, Shawn Ryan and Theo Von.
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Bloomberg published a long-form article covering the importance of podcasters and influencers in helping President Donald Trump win the election. (The Joe Rogan Experience)
Bloomberg summed up the political worldview of these podcasters as presenting America as a country “destabilized high inflation“And with” migrants streaming across the border and the beginnings of the third world war. ”
“The same messages were conveyed in Trump’s inaugural address on Monday,” Bloomberg wrote. “Now that Trump is back in power, broadcasters are well-positioned to help build support for his political agenda, turning grievances into policy that could have lasting effects even beyond Trump’s term in office.”
“None of the broadcast hosts are political pundits, and their conservative conversations were tangled between discussions of sports, masculinity, internet culture, gambling and hardship, making the rhetoric more palatable to an apolitical audience,” the article continued.
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Podcaster Joe Rogan has repeatedly spoken about how the modern American woman has turned many people away with identity politics and impractical policies. ((Photo by Michael Schwartz/WireImage))
According to change research Media settings By country, Edison Research found that “close to 50% of people over the age of 12 listen to a monthly podcast,” Bloomberg revealed.
In one particularly notable example in the 2024 cycle, Rogan’s interview with Trump in the final weeks of the campaign attracted over 50 million views on YouTube.
After the election, Bloomberg wrote that influencers “continued to make videos with the same themes—with increasing leeway from platforms on content that was once against the rules. Meanwhile, Rogan, Nelk Boys, Von, Fridman and Bet-David swam from event to event throughout the inauguration and the previous weekend.”
Their influence, especially among young men, only grew in political arena. Bloomberg wrote that Trump’s political rhetoric matches well with the most popular podcasters in the world.
“Trump’s personality and history are compatible with the program’s messages about masculinity,” Alice Marwick, director of research at the Institute for Data and Society Research, told Bloomberg.
Comedian Theo von attended President Trump’s inauguration on Monday, January 20th. (Jasper Colt – Pool/Getty Images)
“It’s like, don’t be ashamed of your basic male desires,” she added. “Don’t let anyone make you feel guilty, don’t let anyone bring you down. You should be proud and strong, and you should go after people criticize you.”
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