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Duck afla is 25 years old
It is the 25th birthday of the favorite American volume, which represented a shift in the way insurance companies tear themselves.
Who knew that a funny sound duck would become so familiar and successful?
No, we’re not talking about Daffy or Donald. Aflac, a favorite American loud-duck, is 25 years old, and the company looks back at all the commercials that made him famous. Since its humble start in the commercials expressed by Gilbert Godfried, to the New York Stock Exchange, Aflac (as the duck is officially called) has turned into a powerful corporate mascot in the last quarter of a century. And the longtime company CEO, Dan Amos, says that it all started with two advertising managers sitting on a bench in the park – but in the end it became the biggest gambling in his career.
“When he ran out and I saw it,” Amos told Fox News, “I realized I had bet my whole career on the damn duck! But today, millions of people across the US know the duck Afla.”
Amos attributes the humor and spontaneity of Aflacs for its longevity and popularity. But it’s not just laughing. He says the company could use humor to use a major complaint among insurance customers at the time.
“We always said that three times – Aflac! Aflac! Aflac,” says Amos, “and what we found that the consumers were frustrated that they had not heard or listened to them.” This realization eventually changed her advertising face, showing that “serious” companies like insurance companies can have a lighter side.
And it worked. Within three years, the AFLC sale and the name recognition has doubled with 10 percent to 90 percent. And now the duck helps outside the bottom. Revenues from its sale are used to finance the Center for Cancer Disorders and Blood Disorders in Atlanta. More than $ 200 million has been raised so far.
The company also produces a special robot version of the duck that helps to calm patients with cancer of children and sickles, which is free to distribute it at the centers for treatment throughout the country. Aflac gave nearly 40,000 of these special ducks in the coming years, with plans for many more. Amos says that all this is part of a philanthropy culture throughout the company. “As you can imagine, when the child’s calm, the parents are calm,” he says. “And so, it acts under the hand ultimately, improveing things.”
