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Hooters goes upgrades.
After the recent announcement that Hooters of America Filed for chapter 11 bankruptcy As part of the effort to allow the redemption and restructuring of the popular restaurant chain led by the founder, the executive director of one of the two franchise purchases told Fox News Digital from plans to make Hooters “more acceptable to mainstream society.”
Neil Kiefer is the Hooters Inc. CEO, Clearwater, Florida, which founded the Hooters concept in 1983. Hooters Inc. owns and manages 22 Hooters restaurants In Florida and Illinois, with two other locations that will open in Florida later this year.
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Together with other franchisees, a group of Hooterses customers controls over 30% of domestic locations, including 14 of the 30 most restaurants with the highest quantities, according to the news plan of the restructuring plan on March 31.
In an interview with Fox News Digital, Kiefer shared that he saw Hooters from American restaurants that were decaying from the vision of original founders and making changes that were not in accordance with Marko-Ukraining the uniform modifications and various standards from location to location. (Watch the video at the top of this article.)

Hooters restaurants can be very different from location to location. The new business model wants to change that. (Torin Halsey/Times Record News/USA Today Network)
“For more than two years we complained,” Kiefer said of icons orange shorts carrying servers. “[But] We just had to complain. We couldn’t rule how [restaurants] were running. “
Kiefer said the shorts, conceived in the 1980s, were “more athletic look.”
“Somewhere along the line,” said Kiefer, Hooters of America, “he went to the discovered” shorts “, which disagrees with us with a neighborhood restaurant who decide on some families.”
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“You don’t want to have a cheek in your plate,” he added. ” [shorts are] It should be size to be appropriately appropriate. They should be athletic, not so sexual. “
Alli Lamb, a 21-year-old Hooters and Barter waitress at Raton Boca in Florida, said the uniform is not a problem for her since she started working there.
“It’s all covered,” Lamb told Fox News Digital. “Nothing is outside that there is no need to be outside.”

Hooters waitress Alli Lamb in her uniform, including orange shorts icons, at a location in a bottle of Raton in Florida. (Peter Burke/Fox News Digital)
Kiefer, for his part, said that the excessive sexualization of Hooters, who called herself an original “breast”, disparaged the image of the brand and created a problem with perception.
“I think it’s one of the mistakes that people from Hooters of America lowered that way,” he said.
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This is not a problem, however, at Raton Boca Restaurant, which is independent and manages the original franchise Hooters.

Hooters is called the original “breast”, but his executive director says the restaurant chain is much more than that. (Peter Burke/Fox News Digital)
Chris Torelli, Boca Raton’s management partner and Hooters restaurant trading director in southern Florida, told Fox News Digital, the bankruptcy announcement initially led to some concerned customers’ messages.
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“That gave us the opportunity to explain that we were healthy,” Torelli said. “We are a strong franchise, and all other franchise communities are also healthy and strong. This just states what we need to do forward to keep the brand successful.”
This means hosting more than only men’s clientele from 18 to 50 years.

Hooters has been operating since 1983. (Ernst Peters/The Ledger)
“We want children. We want Families. We want a bunch of over 60 years. We want students. We want them all, “Torelli said.” The best way to do this is to appeal to all those different demographies. “
Among the ways of revitalization of the brand: Create universal standards for servers and catering staff, standardize the menu offers and Inhaled with weekly bikini nightsSaid Kiefer.
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“You don’t want to enter after a small league match with your team and have a bikini competition in the store,” he said.
Also, Hooters will get ” Original sauce In all stores, “Kiefer said.

Hooters will look to bring back their original wing sauce to all locations. (Peter Burke/Fox News Digital)
Hooters’ refreshment could take up to two years, he said.
However, the popular Hooters swimwear calendar and the annual exit for Miss Hooters International will adhere to.
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“That will stay,” Kiefer said. “Maybe we don’t have one this year … [But] There is nothing wrong with beautiful women. “
Lamb, who is preparing to graduate from Florida Atlantic University, appears on the rear cover of this year’s swimwear calendar. She called the photo on the Bahamas “great experience.”

Lamb poses with a signed swimwear calendar 2025. It was carried out on the back cover of the calendar. (Peter Burke/Fox News Digital; Hooters)
As the Hooters of America remains focused on returning the brand to its founders, the company “doubles on everything Hooters became legendary in the first place: Fun, craving for foodAn unforgettable service and experience obsessed with guests you can’t get anywhere else, “a spokesman for Fox News Digital told.
“We are excited to welcome everything in the next Hooter era.”
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“I’m here to serve your food and serve your beer “ Said the lamb. “If you think of any other way, then it’s not a place for you.”