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EXCLUSIVE: Women’s activist brand of sportswear XX-XY athletics He sues the state of Colorado for a recent state law that the company claims would interfere with its ability to market its message.
The lawsuit aims to bring a state to adoption a Law called HB25-1312 and amending the Antodiscrimination Act in Colorado, which defines the “term of the gender” to include “the chosen name” and “how the individual decides to get rid of”. Colorandas color -cited laws are entitled to access to “public accommodation and advertising” that are on this basis without discrimination.
The company’s lawsuit claims that the new legislation of the state would make it illegal if the brand would implement certain techniques of viral marketing campaigns it has used since last year.
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“XX-XY athletics, in their advertising, interactions with customers and elsewhere, to refer to people who identify transgender persons with their names or biologically accurate language. The Athletics XX-XY can no longer speak the truth in the search for his mission. XX-XY Attics can no longer call men,” the men said.
“What is worse, ACT forces the company to speak against its principles and change the meaning of its basic message. If the XX-XY athletics refuses, the company faces orders about cessation and design, expensive investigations, hearing, civil and criminal punishment.”
The Colorado State Attorney’s Office Philip J. Weiser refused to comment on Fox News Digital lawsuit.
The founder of the XX-XY Jennifer Sey made a statement to Fox News Digital, insisting that the law would interfere with the marketing strategy of her company and the overall movement to oppose transcending athletes in maiden and women’s sports.
“What is happening in Colorado is a threat to everyone who tells the truth about biological reality and who is advocating for women and girls rights. XX-Xy athletics often and widespread the reality that men and women are different, and our mission as a brand is to strengthen the athletes to protect and protect women’s sports,” Sey wrote.
“Such laws in Colorado Force Colorandani to adhere to an ideology that violates the real truth. They want to silence anyone who disagrees. We endure this lawsuit to fight for ours – and every round of speech.”
People wave a transgender flag of pride as they attend the La Pride Parade 2023. June 11, 2023 in Hollywood, California. (Robyn Beck/AFP via Getty Images)
Sey’s brand regularly used his social media platforms to draw attention to cases of biological males competing in maiden and women’s sports across the country, promoting XX-XY goods. The company also produces original advertisements that contain their brand ambassadors, and some of them include references to trance athletes as “men” or “boys”.
Colorado is already facing a lawsuit from one of their own school districts due to state laws that require schools to allow biological male transgender athletes To compete in maiden sports.
School district 49 (D49) in County, Colorado, She filed a lawsuit against the state after adopting a localized rule in May who forbidden a transcendent from girls from girls in her schools. This lawsuit states “the increasing tension between the obligations of the title IX and the state system that requires discrimination of students-athletes”, according to the documents received by Fox News Digital.
“Knowing that the approved policy will create opposition and potentially launch legal challenges, the D49 has filed a lawsuit before implementing in Colorado district in the Federal Court of the system, seeking declaration and manual assistance,” the school district said.
The lawsuit does not come in response to a particular incident of a trans -a -carpet who competes in the district. Instead, it is a response to state policies that clash with the obligation of the school to comply with the Federal Law, especially the title IX.
“Political culture is far out of balance in native questions. Our lawsuit seeks a rational correction of excessive accommodation,” Fox News Digital D49 superterdent Peter Hilts told Fox News Digital. “Our State Athletic Association is at the same time advocating for capital and discrimination. We asked them to resolve this deviation, and they refused, so we were forced into a legal judgment.”
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Jennifer Sey performed XX-XY athletics in March 2024. The message of the brand name “is that there is an empirical truth. Biology is true,” she said. (XX-XY Athletics)
Students in the country can compete in any sex category if they write their school in writing that their gender identity is different from their gender assigned at birth. Chsaa requires schools to perform a confidential assessment, and all forms of documentation are voluntary. There are also no medical or legal requirements listed.
Weiser’s office responded to the lawsuit in a statement provided by Fox News Digital.
“The Attorney General is dedicated to defend the Laws on Antdiscrimination in Colorado. The State Attorney’s Office does not have an additional comment on this liquid disputes,” the statement said.
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