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The US Judicial Department says they will try to sell the Google Parent alphabet to the main parts of its digital advertising business, which has been seen as an illegal exclusive structure.
On Friday, a federal judge told the DOJ that Google’s ad exchanges and publisher advertising server business divestations are the only way to break its dominance. The previous one is the largest marketplace to bid for online ad space and the next is Technology online publishers use to list and sell ads on their websites.
The DOJ Virginia has said in a court that the tech giant needs to share real-time ad bid data with competitors. The US District Judge Leone Binkema proposed and Google rejected the rejection of the September 22nd of September 22.
Brinkema ruled against it last month GoogleFinding this by acquiring the online advertising market “deliberately” exclusively and tied the advertising exchange and publisher server together to stop the competitors and to determine them in prices.
However, he rejected parts of the judiciary case, saying that it was the third element of the market, unable to give priority to advertising advertising networks.
Google has protested the verdict, saying it competes for online advertising with other technology groups like Meta, Amazon and Tikatok. Lawyers of the company say it is willing to share real-time advertising data with rivals, but does not sell any part of his business.
Google Regulatory Affairs Head of Li-Ann Mulhland says: “DOJ’s additional proposals to compel a division of our advertising technology tools are good beyond the court, the law has no basis, and will harm publishers and advertisers.”
Ad Tech is the case of the third disbelief in the alphabet quickly lost in legacy. Last year, another judge found that it had developed one Exclusive In search of more than $ 20 billion a year to make Apple a default browser on its device. DOJ is there Request Google sells its chrome browser and shares search data with rivals.
On Wednesday, the Chief Executive appeared in a Washington court in a cure for the beautiful Pichai search and argued that the proposals were “far -reaching, so extraordinary” and his search was provided free of charge for rivals who could reverse the engine. He also said that the privacy of the users who shared the data would be in danger.
Has been the alphabet Order San Francisco Judge to suppress the competition to app and to open its Google Play Store after using its Google Play Store to open its Android operation system to rivals.
