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Unilever hit ‘new levels of oppressiveness,’ Ben & Jerry’s claims as its CEO was sacked over social activism



Ben & Jerry has filed another legal complaint against the parent company, the giant consumer tools, claims that the CEO of Ben & Jerry prevents political issues.

In its latest complaints, filed at the late Tuesday of a New York Federal Court, Ben & Jerry condemned that Unilever threatened the staff who opposed the “silent mission.”

David Stever is with Ben & Jerry for 34 years – as a tour guide, as CMO, and then as CEO. Brand Ice Cream Brand admits that stever is not fired for performance reasons but because he does not follow unilever patterns of not talking about political issues.

Unilever was then “announced the independent board” that Stever was replaced as CEO of Ben & Jerry in Mar. 3, 2025.

Movement is blocked “the duties of the CEO, intended to hold the social mission of Ben & Jerry and brand integrity,” as to filing.

Ben & Jerry added that Unilever’s control over the Social Mission has hit the “new level of bullying.”

A spokesman said accidentally followed by the company due to the CEO’s removal processes of Ben & Jerry.

“Unfortunately, despite repeated attempts to join the chalkboard and follow the correct process, we are disappointed that the employee’s confidential conversation is informed of the public,” as the spokesman.


Ben & Jerry representatives do not immediately respond wealthComment request for comment.

A complex legal web

The ice cream brand and the larger parent company is always repeated by issues at current times. Ben & Jerry’s founded in 1978 with a social causing its heart.

Even after telebilever bought Ben & Jerry’s in 2000, the brand was not ashamed that there was a progressive viewpoint of parental principles. This is said Against GMO The ingredients of ice ice cream wings and support black lives important moves, and so on.

The recent blasts began at 2021 when Ben & Jerry said not seller Its products in the bank occupied by West Bank. That has resulted in the customer’s anger against Unilever, accused of counter-semitic to allow such action.

FTSE100’s company, with turnover € 61 billion in 2024 and moves in 190 countries, suddenly found the political “capacity.

One year ago, Ben & Jerry’s challenged unstoppable Because parent company plans to sell Israeli operations to Ben & Jerry to a local license, allowing ice cream to focus on the region to destroy. The case also says that the action of its bad breaches 2000 acquisition deals, that Ben & Jerry keeps its social mission. The consumer giant is sold out the arms of Israel Ben and Jerry in 2022, and was placed unconscious and Ben & Jerry.

But the friction does not end there. In 2024, Ben & Jerry submitted a fresh case against the unspecified claim “inappropriate muzzling” if it wants to support Palestinian refugees Between the Gaza war. The submission said it was threatened to break Bic & Jerry diside members if Ben & Jerry suggested the ceasefire.

Unintentional REJECTED This claim, arguing it “protects our case that is very strong,” said Bloomberg.

In January, Ben & Jerry accused of not setting up at preventing it Release a statement of social policy because it mentions President Donald Trump. Claims about CEO of Brand expelled is only the latest in a stream of legal complaints.

This complex david-and-goliath waste is just like Not informed not notified The previous month’s plans to wear the entire ice cream business, including Magnum and Ben & Jerry’s, through a triple list.

Ben & Jerry’s Builders reported to consider buying ice cream Brand backBloomberg reported last month. But it is said that it cannot stand “not selling” and be part of the ice-to-to-be-be-vic ice cream entity.

Update, March 19, 2025: This article is updated with a comment from Unilever.

This story originally shown Fortune.com



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