L’Oréal and other beauty giants are pleading with the EU to exclude American cosmetics from its tariff war

A group of beauty companies, including leaders in the industry l’oréal, the European Union excludes American cosmetic tarmetics in the next month.

L’ordéal, Paris-based company owns brands such as Lancôme, Maybelline, and Cara Ve, there is a lot of US presence – the North American Region obtained at last year’s € 11.8 billion

However new tariffs can prevent the trade-related trade-related trade, because the region has an important part of the top. In only France, beauty imports from the US value $ 500 millionWhile exports cost almost € 2.5 billion, according to an industrial number quoted by Reuters.

“If this thing is tit-for-tat in beauty, it will punish Europe more than American businesses and companies,” said at Ceo Nicolas Nicolas Hieronimus THE Periodic Period. He added that he urged the officials he met in Brussels last week to look at the trading balance before subjecting the entire categories of future tariffs.

L’oréal’s hieronimus accompanied by 15 other beauti executives warning the EU that tariff countermeasures of its tariff harmful to their operations.

“I just asked the people I met [in Brussels] is to say: Look at the trade balance and don’t put a red flag in a category where we lose more than winning, “he said.

When Our President Donald Trump says he will execute 25% of Steel and Aluminum tariffs, EU publishes a 99-page list of Tarialory Tariffs of our items before March. It includes shampoos, perfume, springs, sunscreens, and more.

Beauty products and personal care contributed $ 180 billion in Bloc’s GDP and used 2 million people, according to Exicecocrow Exicatics. Germany and France are the largest region Cosmetics Markets – and beierdorf and l’oréal habitat, indeed.

Beauty comes at a cost

Two-thirds of Hamburg-based Beierdorf’s American Business comes from beauty products made outside the US, mainly in Mexico. The company navigating tariffs can mean While continuing to serve the burgeoning US market, including adding inventories and hike prices.

The US market is more attractive for beauty companies among a luxurious slowdown. The country went out as a bright spot as the consumers’ spending has been obtained.

Europe is a heavy weight of the cosmetics of its own right. However the small and medium size of US companies benefited from regional export due to Low import tariffs to personal care items.

Any level of tariffs under the Trump administration must highlight the global supply chain. Producation establishment from the first for some more specialized raw materials used to make cosmetics can be tricky – and expensive.

As soon as it is a US case imposes tariffs, L’oréal’s hieronimus is less than worried as most of the beauty products made within the country.

However, this, exports are exported From Europe.

Beiersorf’s CEO Vincent Warnery tells the Permanda That’s if the EU doesn’t even lower how to apply tariffs to American cosmetics, it’s the same as “shooting our own foot.”

“We’ll raise prices in the US, if it will hurt consumers in the US and Canada and will also hurt our market share … so leave us out of it, enjoy what we bring to the economy, and don’t start a fire where there is no need,” he added.

Tariffs to execute on April 13, but EU still Thoughts of Request from businesses affected by steps.

Deputies of l’oréal, beiersdorf, and the EU does not immediately return wealthComment requests for comment.

This story originally shown Fortune.com

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