How the CPO of e.l.f beauty is communicating with employees through tariff uncertainty

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Cosmetics Powerhouse Elf Beauty Inc. offers an unusual compensation structure to employees.

Unlike other organizations, the company has given almost all of these 600 reasons for the workforce during rent, as well as new grants per year. This means regular employees outside the C-suite, which may not have had the opportunity, can enjoy the type of stock options that are always reserved for high management.

But Trump’s most recent notifications returned the compensation strategy to be an HR issue. About 80% of company products, including lips of oil and foundations, made by the Chinese party’s party, according to Elf who became an important concern when Trump announced 145% of you of things from that country.

That means that while some US employees can concern how the tariffs affect the overall economy and renting stock employees weighed in uncertainty. ELF stock price is $ 133.91 in January, but falls around $ 62.17.

“Most people have them burns at the moment, it’s hard not,” said the chief Scott in Elf Scott Milstens in the Company.

But greatly given most of the staff parts, he said leadership will not run from the problem. However, the executive team leaned against communication. That involves reminding employees in their stock choices, encouraging people to focus on it for a long time, and conferenced workers informed a “refresh grant.”

“We think in the room inside,” he said. “So while it’s time I think you can find companies withdrawing silence, we’re totally going to another way.”

Milsten says strategically talking to employees who allow staff to focus on their investments in a long time.

“It’s hard for people, in person, to navigate it,” he said. “But [the] The number one priority for me understands people who understand how we can navigate unsure times, because regardless of economic conditions, our ability to acquire market should always be true and we show that.

Brit Morse
Brit.morse@fortune.com

This story originally shown Fortune.com

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