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An Apple flagship store in Shanghai, China, October 15, 2024.
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Sales of foreign phone brands in China fell in November, according to official data released on Friday, putting further pressure on Applethe largest international retailer of mobile phones in the country.
In November, foreign mobile phone shipments in China stood at 3.04 million units, according to CNBC calculations based on data from the China Academy of Information and Communication Technology (CAICT).
That’s a 47.4% drop from November 2023, and a 51% drop from October last year.
CAICT does not break down the figures for individual brands, but Apple accounts for the majority of foreign phone shipments in China with competitors such as Samsung making up only a small part of the market.
