Mastercard exec says AI agents helping you make your next purchase could be key to solving online shopping’s $750 million fraud problem

• MasterCard Product Product Consumers say increasingly returning AI agents to make money online. The company releases a product, Mastercard The Ahent Pay, last week to help this revolution in commercial, which can also help cut trick.

AI is more than just making funny images and get quick answers. It can also help you find the best deals.

During the wealth The Brainstorm Tech Conference This week, Mastercard Chief Product Officer Jermert says in search, consumers operate with AI products

While previous consumers look for something like “best shoes running” in a search engine want MobileThey now typed the same thing in Chatgpt and get more results, tailored results. Instead of spending the Internet seizure to find a product that is appropriate, a consumer can speak AI details that help the consequences of discounting, as well as Lambert.

“Once you look for and discover a product you want to buy, it is only natural for you to ask the AI ​​agent to buy it,” he said.

In order to prepare for this consumer online behavior, Mastercard last week Office has partnered The agent pays to participate in AI payment in a reliable way.

“What we informed last week is external consumers, banks, agents, and the entire system of trust in the upper and a long consumer system,” Lambert said.

Attaching AI to Commerce also helps avoid cheating, which is 2024 Hit $ 750 million In the online shopping category, according to the Federal Trade Commission. While the methods for preventing cheating more than many, Carlo Bruno, the Vice President of the product for the format platform IentAs AI included and allowed it more control over the process, cheating can be noticed more effectively, even if it means a small leak.

“This is in the mind of merchants, how it can be found to be more balanced between knowing what happens to all this cool technology to solve this problem,” Bruno said.

Mastercard agent’s false also seeks to reduce fraud by tracking the entire process of a transaction using cryptography and “tokens.”

“By making tokenization, even if a bad person gets their hands on that credential, we can return it to the source,” says Lambert.

This story originally shown Fortune.com

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