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Danish customers are boycotting Coca-Cola, according to Carlsburg, which bottled the country’s US brand, because buyers protested against Donald Trump’s foreign policy.
“Our Coca-Cola fragments in Denmark are somewhat down,” said CarlsburgIts chief executive is Jacob Aarup-Anderson. “There is a level of consumer boycott around US brands … and this is the only market where we are looking at it a lot.”
As a result of repeated threats from the US President to adopt the Danish region in Greenland, possible forcibly forcibly, his administration has criticized many Denus for criticizing Copenhagen.
Vice-President JD Vans Denmark has been accused of “good allies” despite the comparative losses in the United States than their population size, even after fighting by the US troops.
“Dance is disappointed. They think of the dead bodies of Danish soldiers coming home and now they are feeling disrespectful. You can see why a boycott calls [of US goods] Will be popular, ”a Danish official said on FT last month.
While talking to investors after the first-quarter results of Danish Bruare on Tuesday, Arup-Anderson said that small local brands participated in the boycott as a result of the boycott, but the impact on the overall sales was “not dramatic”.
“We fully respect the human decision,” he said, “he added,” The company was not in favor or against any boycott. However he added it Coca-cola And Pepsi was “Both Danish Bruwarge are producing Danish Bruvory workers, so these are also Danish brands from our point of view”.
Local brand Jolie Cola sales have grown even more because Dance rejected the US Fiji drink in favor of a homegrown option. Supermarket Chain Rema said the brand’s sales increased by 13 times year after year.
Similar brand nationalism has removed Canada, where customers have become outraged for connecting Trump’s country and imposing disciplinary tariffs Boycott Some US goods.
Coca-Cola, which is symbolic of the United States to customers around the world, has been targeted by other boycotts in recent years.
Brand Slammed After the onset of war in Gaza, the majority of Muslim countries, such as customers, said against the US brand in the wake of the Israel-Hamas conflict.
Coca-Cola immediately responded to any request for the comment.
Carlsburg commented when Danish Bruwer said the organic sales amount in the first three months of the year would be a wider reduction than 2.5 percent expectation. Global sales increased by 17.4 percent at the same time after the UK Soft Drinks Business Business Acquisition stood at DR20.1BN (£ 2.3bn) at the same time.
The company has added that the sale of Pepsi Max, which it bottles and distributes across Europe, was in all markets. Statistics did not include Pepsi sales in Denmark, where Carlsburg is not licensed for the supply of goods, suggests that the US soft drink boycott was limited to Denmark.
Coca-Cola also reported the results on Tuesday. The company’s net income has dropped by 2 percent in the first quarter to $ 1.5 billion, but it has said that this year it is expected to result in “global trade dynamics” as a result of “global trade dynamics”.