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The new CEO of the Philippines’ largest telco says his Nigeria and India experience taught him to ‘never underestimate’ any market



Carl Raymond Cruz, the future CEO of Globe Telecomhave experience with “pecularities” in different markets. The indigenous Philippines works in many different markets, including Sri Lanka, India and Nigeria. Cruz just took the Telco Filipino as its new executive principle, replaced Ernest Cu, running on Southeast Asia 500 company for a decade.

Nigeria, where Cruz is based prior to joining the globe, an economy where “sequence is on steroids.” Cruz is the CEO of Indian Telco Airterel’s Nigeria Operations, from May 2023 through December 2024.

“My time local money moved from 519.6 Naira to 750 dollars in a dollar in a dollar in a dollar in a dollar in three weeks,” Noira recalls. “Inflation was shot up to nearly 41-42% of parts of the country.”

That experience pointed to Cruz “never underestimate” any market. “I can say ‘Oh, it is 10-15 years behind the Philippines’ and, even with my eyes, I know what to do,” he said. But he did not get this procedure, and knows “true, there are other sorts of each market.”

Who is Carl Raymond Cruz?

Cruz joined the globe as a representative CEO in January, before being taken as CEO on Tuesday. She’s new to the telecom industry. Most of his career is spent on fast transfer of consumer consumer sector, working with unintentional in many different markets.

But Cruz said he always attracts the telecom industry. The two FMCG and Telecom focuses on consumers, but you “feel the effect of telecommunications,” says Cruz, it is given a digital economic service.

When Airtel Nigeria came to him, Cruz did not doubt the ship because of his “bias” for India companies, which came from his experience in India.

“I like strong how companies are moving in India. I love the powerful operation,” said Cruz.

Plan for Globe

Cruz wants to tap fast growing digital economy on the Globe Trunds Rooke. While the globe leads the telco sector through the market cap and mobile users, Cruz wants to make the global player at both broadband and fiber.

“We want to be the best, the most useful and largest. Because while we are mobile number, our place and our place in other two parts can be improved,” said Cruz

The Globe network feature includes GCASHThe super-app supported by the financial operation of the Globe Inquiliate Munt. Cruz, before, noticed that a GCASH IPO can come early as the last quarter of the year.

“We do not file any suggestion or application to list at this time. It is ensured that the focus is sure we are ready to arrive at the right time,” Cruz said.

Cruz said “The day of the liberal Trump day” about the reason why he wants flexible for a gcash IPO. But while Trump’s pivots in trade policy causes the uncertainty in the world, Cruz is confident that the Philippines can endure any major shocks.

“Inflation goes down under 3%. GDP hovers between 5.5 to 6%. We have a strong strong [business process outsourcing] The sector and 72% of GDP from domestic consumption, “Cruz said.” From a macro outlook, the Philippines will be strong. “

This story originally shown Fortune.com



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