The US ruled against Google’s monopoly — Europe should do the same

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Author Massachusetts Institute of Technology Professor and Winner of the 2024 Nobel Prize in Economic Science

In 1913 Woodrow Wilson warned: “If exclusive continues, exclusive will always be under the leadership of the government. I do not expect to see myself restrained.” A century later, his words seem more important than ever. Silicon Valley’s Tech Giants do not just dominate the market Aggressive acquisitionPlanning, and systematic erosion of competition – they have embedd themselves into government machinery.

This is not an accident of power – it is a product of a decade of disbelief failure. Regulators repeatedly allow the market capture of the technology giants, the purchase of competitors and the industry to rebuild their convenience. Once the center of innovation, this sector now hoses some of the most powerful corporations in history. Before its breakup, market Capital Today’s dollar was about $ 33 billion in standard oil – Google, Amazon and Apple are now worth: $ 1.8TN, $ 1.8TN and a fraction of $ 2.9tn respectively.

Monopolyization is the most problematic where it has damaged our ability to communicate with each other. Kakophney of social media platforms like X and Facebook is a sign of a deep problem: is empty from our independent news. Google at the center of this fall. Controls $ 876bn (and Growing) Digital advertising ecosystem, Google has transformed online advertising as an obstacle that earns profit while starving news agencies. Ex -Google Executive Comparison Its dominance to the City Bank or Goldman Shutch, owned by the New York Stock Exchange – is an ineligible arrangement anywhere else.

The consequences are clear. Since social media becomes more toxic and weapons by extremists, reliable news begins to fade. Publishers, who depend on advertising to maintain independent reports, are competing in a market where Google determines the terms and take the largest part of profit. Impacts Rewrite across society: Customers pay higher expenses, Competition decay and democratic accountability WeakThe

Yet the tide is rotating. After Last year’s earthquake judgment Google holds exclusive rights in US search markets, a US court last week ruled that the company kept its enormous profit in the region that earns its huge profit – Digital advertisementThe US District Judge Leone Brinkema says: “Google publisher is intentionally involved in multiple anti-competitive activities to achieve and maintain exclusive strength in the advertising exchange market for advertising advertising server and open-web display advertising.”

Meanwhile, EU is preparing to rule in parallel cases against Google’s domination in advertising technology. These translatantic efforts presents a rare opportunity to re -live the incredible application. Europe has long acknowledged the need to strengthen its own technology sector and reduce dependence on Silicon Valley. However, this ambition cannot be realized if the exclusive obstacles are not resolved.

Silicon Valley Defenders argued that companies would slow down the brake -up novelty, but exclusive BadThe When the telecommunications giant AT&T was exclusive Forced to license Its patents to all ages in 1956 and Finally breaking downIt has helped Drive Digital Revolution.

Break-up alone is not enough-reform must ensure fair competition, to benefit society rather than technology oligarch and Civic Instead of absorbing their data instead. My fellow MIT economist Simon Johnson and I am an offer 50 per cent of duty In order to prevent Google and Meta’s domination and to create space for contestants, the revenue of digital advertising over $ 500 million annually. Took the initial action with the EU Digital Markets Act And Digital Service LawHowever, Google Ad Tech Case presents the opportunity to overcome the fine and to applying meaningful mistrust and setting up a global installation for competition.

Despite the Trump administration’s support for the Tech Ecosystem, many conservatives have been criticized by the Big Tech. US Vice-President JD Vans once Admired Former US Federal Trade Commission Chair Lina Khan to reinstate the US antitrust application. This is the latest judgment on Google as well as an active test Against the metaProve that there may be a durable bilateral support for the activities of strong disbelief.

Now the work of Europe should be finished. For a long time, Silicon Valley has set the rules of the Internet, markets have turned for their own interests when competition is decreasing and inequality is increasing. By setting up courses for Google’s advertising exclusive breaks, Europe can show that Democratic institutions are not exclusive, Democratic institutions give our digital future shape.