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‘Minecraft’ movie mania creates social media trend and mess for movie theaters


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“Minecraft movie,The “adaptation of the popular Minecraft video game on the big screen, packed theater with Rowdy Kids and teenagers since his release this month, stimulating the phenomenon of social media and causing concern for American youth.

Videos on Social media Show young theatrical data of a huge reaction to one key scene, where one of the film stars, Jack Black, shouts the phrase “Chicken Joome!” Like a little, Frankenstein’s creature landed on top of a chicken in a boxer ring to face star Jason Momo.

The scene encouraged excited fans to scream, shout, Throw the popcorn aroundJump from your seats and in one case in the booze, put a living chicken into the air during the rehearsal, according to the Salt Lake tribune tribune.

Springs Cinema & Taphouse in Sandy Springs in Georgia State Fox 5 Atlanta That his staff had to cleanse the popcorn, ice, ketchup and shattered glass.

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The character of a chicken jocker from "Minecraft movie"

The “Chicken Joker” scene in the movie “A Minecraft Film” has launched some chaotic behavior of the cinema of a young audience. (Kindness Warner Bros. Pictures)

“Film experience has changed a lot from the younger ones,” Josh Gunderson, director of marketing and events at Mall Oviedo in Florida, Fox Business said. “And Tictok changed a lot.”

“There is a part of me that says this is just a stupid party. There is another part of me [that says] For poor people who are there in cinemas who had to clean this mess, it is a disaster, “Raymond Arroyo, associate Fox News hosts Podcast “Arroyo Grande”, said Fox News Digital.

“And obviously, you know the safety danger, because … Whenever you get 200 young boys in the room, and everyone yells and jumping in 20 instructions, it is kind of, you know, the Master of the fly on social networks,” is what it is. And I understand why they call police officers. For which you cannot have it on every day.

Arrogyo added, “I think if nothing else, shows a deep passion and a relationship that these boys feel in this video game, so they have passed on to the movie. And that is part of the reason why it is such a big hit.”

“… Whenever you get 200 young boys in the room, and everyone yells and jumping in 20 instructions, it’s kind of, you know, social media” Master of Flies. “

– Raymond Arroyo

Watch: Children cause chaos during the movie ‘Minecraft’

“Minecraft Film” has earned $ 557 million around the world so far, led by established by Fando Games and Buzz on social networks created by recording videos regarding “chicken jocker” and other moments relating to meme memes.

Film director, Jared Hess, talked to Fun Weekly about chaotic projections.

“It was too much fun. People send me these really funny speeches that a lot of teenagers give me just before the movie. It’s so hysterical, man. I stay up too late,” he said.

Some projections have called the police to break the crazy ones, which Hess thinks is small.

Closely Jared Hess

Director “Minecraft Film”, director Jared Hess, entertained chaotic projections: “It’s weird when you have too much fun and the police are called.” (Jeff Spicer/Getty Images for Warner Bros. Pictures)

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“It’s strange when you have too much fun and the cops are called,” Hess said on sale. “It’s funny because I think it’s just literally cheering and throwing popcorn, which is so ridiculous to me that the cops are referring to popcorn. Yes, it’s funny. I’ve seen so funny videos. It’s great, especially when people climb the shoulders of their friends and stand for those who are people from them.

Arroyo is “all for engagement”, comparing the theatrical experience with midnight projections “Rocky Horror Pictures” or sing to “fat”.

“Singing or clapping according to or doing stupid things at a certain moment in a movie that everyone knows and loves … throwing popcorn, throwing a living chicken, throwing a guy beside you, I’m not sure it’s the best path forward.

“If the audience’s participation may be more contained, I think everyone would be on board. But the moment you [causing] Clutter and injured people, who turns into something very different, and I understand why they don’t want to tolerate it. This should not be tolerated. “

Jack Black, Jason Momoa and Danielle Brooks in the scene "Minecraft movie"

Fox News Raymond Arroyo associate “is all for engagement” from the audience, but thinks it should contain more. (Kindness Warner Bros. Pictures)

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Arrogyo also sees this as an opportunity to instill some life lessons in young boys.

“The boys need an element of freedom and need to be a little wild. That’s a good thing,” he said. “On the other hand, they need to know how and when they need to install and discipline it, and I worry that when you let this kind of monastery continue and say,” Oh, let them throw pops, we love it, “as the director said, it could be good for sale of tickets, it is bad for society. The boys do not have to control themselves in public.

“I worry that when you let this kind of mayyon just continue and say,” Oh, let him throw popcorn, we love it “… That could be good for ticket sales, it’s bad for society. The boys should learn how to control themselves in public environments.”

– Raymond Arroyo

Black Recently, he tried to distract the audience from poor behavior, reinforcing the projection in Los Angeles to warn.

“For today’s presentation of the movie” Minecraft Movie “, please, without throwing corn, and also without lapis lazuli … And there is absolutely no chicken jocker!” He said in a video that is shared on social networks.

Jack Black poses with fans on "Minecraft movie" event

Jack Black entered a recent screening to warn fans not to throw popcorn and “absolutely without chicken jocker!” (Chinese Lemus)

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“I love the announcement of Jack Black Public Service,” Arroyo said. “I think he’s worried about their well -being. These are young children for the most part. And you can see how excited they are because it is a large part of their lives.”

Arroyo further explained why Mania “Minecraft” swallowed the nation.

“I think a way to put this in context, so not all of them are faded, what Barbie movie He was for girls and women, this movie is for young boys and teenagers. It hits a deep chord, it is something that is part of their growth and childhood and everyday life. This is also the way they communicate. A lot [kids]They put on the handsets and talk while playing ‘Minecraft’. So, that’s … a stone for them. “

He Continued, “It’s an Excing Moment. It’s Like Hollywood Validating Their Lede Experience, So That’s Why You’re Seeing This Level of Excitement, I Think. And For and a Callback That Is Only Theirs, It’s Their Own Little Communal Ritual Almost for Them.

Pano for "Minecraft movie" in Los Angeles, California

According to Arroy, part of the excitement of the young audience for “Minecraft” is watching “Hollywood confirming his live experience”. (Aaronp / Farmer-Giffin / GC Pictures)

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“But there is a level where you have to say, ‘The guys, you have crossed the line here. “You need an adult in the room,” Arroyo added.

Chain of national theater Regal cinema He tries to manage some excitement by offering projections of “chicken jocker” on April 20.

“Customers are invited to disguise themselves as their favorite characters” Minecraft “, Whop, Yelp, Pay and yell” Chicken Joke! “We do not break a few rules.

Representatives of Warner Bros. Pictures and Cinema United (earlier National Association of Theater Owners) did not respond to the Fox News Digital request for comment.

Jack Black poses with young fans on "Minecraft movie" premiere

At least one theatrical chain, a regal cinemas, offers a projection of “chicken jocker” where fans can make a little noise, but maintain it clean and respect. (Kate Green/Getty Pictures for Warner Bros. Pictures)

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Arroyo noted that it seems to be a hipe for the “Minecraft” movie part of the cultural shift of taste from the domination of superhero Marvel movies to the rise in stories based on video games.

“This is a prevailing culture among young people, especially for boys.” Mario Bros “was a big hit. You saw” the last of us “on HBO,” Fallout ” [on Amazon Prime]. These are all video games that started spin-off. Some of them are good, some of them are not so good. But there is a built-in IP and what novels and stories and Broadway provide in the past years of Hollywood, now video games are delivered with IP and stories that are already known enough to reduce the risk when brought to a large screen. “

He added, “It dies, and we just imagine that the kids remain excited about it. I don’t think they do it. It doesn’t hold the same fascination she kept to us.”

Fox Business’ Pilar Arias contributed to this report.





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